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Genership 1.0: Beyond Leadership Toward Liberating the Creative Soul, is a transformational book on leadership and creativity within organizations written by David Castro, President and CEO of I-LEAD, Inc. The proceeds of this work go to support the organization’s nonprofit mission.

The ideas contained in Genership 1.0 promise to transform thinking within organizations and communities about the fundamental skills required for human progress. David explores the evolution of leadership skills within effective organizations, recognizing that leadership processes have been evolving into different and more promising practices. To capture this trend, David introduces a new concept and a new word, genership, which describes the skill set required for the practice of creativity in groups.

Distinguishing genership from its ancestor practices, David unmasks a series of highly dysfunctional fallacies underlying the more traditional concept of leadership. These include the Messiah Fallacy, the Hero Fallacy and the Fallacy of Leadership Nostalgia, a false triumvirate severely suppressing human creativity. David posits that human progress will ultimately require organizations to transcend leadership in favor of genership as a core practice within creative communities. With vivid and relevant examples, David surveys the fundamental capacities underlying genership, contrasting them with common leadership processes. Genership provides a practical guide to transcending outdated ways associated with traditional leadership cultures while embracing the emergent and more effective practices described in genership.

Click here to order a copy of Genership today.


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